“It’s called epMotion”

Looks like BIORAD have started a marketing campaign trend for biotech equipment products. Now Eppendorf have created their own catchy music video to advertise their epMotion automated pipetting system. They take it one bit further by offering the lyrics, mp3, desktop wallpapers and a mobile ringtone for download. Take a look, you’ll be in fits of laughter within seconds.

Update 18.8.2008 – In a strange developement, one of these machines turned up in my lab yesterday for a demonstration.  It looks like a purchase is going through for a EpMotion 5070 for use in our real time PCR setups – yay a new toy to play with 🙂

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