Why don’t kiwis understand the term ‘value’ in relation to their products?
To easily do we see the value of a good/service being described as the cost of making the product plus a certain arbitrary ascribed mark-up percentage.
Value is defined by what someone (your customer) will pay for your product or service – something that will be vastly different to this marked up figure. Hopefully more!
Best way to find out? Ask the customer.
Graeme @ graemefielder.com