Really like this ‘What’s going to take?” approach to Lincoln’s marketing on their facebook page.
They are seeking to align someone wanting to enter a degree programme with a path towards a greater purpose or career passion ( my fav = “what’s it going to take to grow NZ?”). Alternatives in the past have focused more on promoting specific jobs.
Whether this resonates with incoming uni students is another thing though
Graeme @ graemefielder.com