Tag Archives: Web 2.0

An experiment

Recruitment of new staff can be a costly exercise.

In emerging industries built of fledgling businesses, networks are at core of how positions are filled.

Recently a local company contacted me asking if there was anyone in my network suitable to fill a biochemistry role?

Not knowing anyone who was actively looking for a new job (especially considering that many people these days are passive job seekers) I decided to post it on my facebook and see what response I would get. Three candidates in less than 3 hours. Not bad.

From these three I put forward and recommended one to the company. Following an interview they ended up hiring that person. Success for social media.


In recruitment social media is still an untapped resource in NZ whether it be Facebook, Twitter, blogging or Linkedin.

Given the current state of the job market, job seekers need to be at the top of their game. This goes beyond adding notches to the CV to being savvy, multifaceted and proactive about how you go after securing that new position. Use every tool at your disposal.

From the point of recruiters/ employers the early adoption of these new technologies has mainly been used for background checking purposes as opposed to direct marketing for openings. This is despite immediate benefits for such tasks as filling short term work contracts, filling positions for small enterprises or for aiding the initial ‘casting of the net’ for applicants.

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Bits and Pieces

  • IRL produces a quarterly publication called Innovate. I only just picked up on it at the end of last year. Not only is it a great read to get an update on IRL’s projects and spin out ventures, it also offers a regular business article suitable for new high-tech ventures. This includes pieces such as financing new ventures and competing in a global market. Worth a look…
  • Global Entrepreneurship Week (GEW) – A week in November each year where there is a global movement to promote entrepreneurship while utilising social media to connect with other groups around the globe.  It seeks to  inspire young people to embrace innovation, imagination and creativity. This is typically through locally organised activities such as networking functions, seminars and workshops. Apparently a big deal was made of it last year considering we are the first country to hold a GEW event in the world due to the whole getting to see the sun rise first thing. However I barely heard anything about it last year. Despite the university being broken up for the year by then I am still keen to see the UoA get involved with the week in some way or another.
  • Wireless comes to Auckland – Link
  • Apple drops DRM on songs – Link
  • My favourite local blog bwagy by Ben Young offers readers small bits of high impact advice/ perspectives and unparalleled logic at only 23 years of age.  The 12hour start-up, a cool concept and one all businesses should be employing.
  • Made From New Zealand – One cool component to the site that has developed since I introduced it on here is its video content. 1- the video profiling of companies that have jumped on board but also 2 – the Friday Show, the weekly update about the activites of the madefromnewzealand community.
  • I have to admit a lot of the Web 2.0 businesses/services/applications popping up now tend not to register with me. Even facebook is starting to test my patience as we wait to see how they intend on cashing in on its community. The ones I do get excited about include those that utilise crowdsourcing effectively. Crowdspring is one of these. Simple yet an awesome concept.
  • To finish up I finally signed up for Twitter – Follow me here


Graeme @ graemefielder.com